Getting Relevant and Targeted Traffic to Increase Sales

Are you actively anticipating an avalanche of early holiday sales? Buyers are realizing that shipping times are less predictable than in previous years. Last year we saw early holiday shopping, and this year buyers may start even earlier. You can get a head start on holiday prep work by optimizing your listings for Search Engines. This Search Engine Optimization video with all our tips and tricks is a great place to start.

Search Engine Optimization on Bonanza

Help with Search Engine Optimization (SEO) on Bonanza is among the top requests from our community. We've built some great programs into our site to optimize your listings for you behind the scenes, but there's more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!

Listing Title

• Always follow the “Left to Right” rule: Brand, Gender, Product Type, Color, Size, Keyword Phrases
• Make full use of the first 70 characters by using strong keywords
• Do not use all capital letters or promotional text
• Check out more tips for writing title lines that convert to sales 

Images

• Use clear images with a neutral background for your items
• Use a background removal tool to remove backgrounds or text from images and give them a professional look
• Include multiple images and show your product from a variety of angles
• Hot Tip: For clothing, you can include the size chart as an image
• Check out more tips for perfecting your images here 

Traits and Condition

• Include the condition of New, Used or Refurbished
• All new items should contain a GTIN (UPC)
• Include color, gender, size, and any other traits that apply to the item
• How to add item traits to your listings 

Categories

• Choose the category and subcategories that are as relevant and precise as possible
• Learn how to add categories to your listings in bulk using our batch edit tool 

Item Description

• Use bullet points to make it easy for shoppers to scan the details quickly
• Include features (facts about the product) and benefits (how the product will make your customer’s life better)
• Include important details about the item like its dimensions and colors

Search engines love to get detailed information like this, and Bonanza will automatically take the information you give us and translate it into data that is meaningful to Google and other advertising platforms (when possible). This will lead to a higher search ranking for your items, and, ultimately, more buyers. SEO should not be solely about getting the traffic— it should be about getting the targeted and relevant traffic.

Increasing your views through SEO requires getting the most relevant information to your customers at the right time and place. Identify the keywords your customers are using to search for the type of items you’re selling, then incorporate them into your product title or description. This will provide you with a solid foundation for your SEO program! Happy Optimizing!