Holiday Tips to Increase Traffic

Don't forget to create your coupon code now to join in this year's Holiday Super Sale.

• Our Community Sale will start on November 1st and run through November 15th, 2023.
• Sellers can participate by creating a coupon code and naming it 'Holidays2023'.
• You can choose any discount percentage or dollar amount for your coupon.
• Although your coupon code will share the same name as other sellers, the discount you create will be unique to your booth.

Getting Relevant and Targeted Traffic to Increase Sales

Listing Title

• Always follow the “Left to Right” rule: Brand, Gender, Product Type, Color, Size, Keyword Phrases
• Make full use of the first 70 characters by using strong keywords
• Do not use all capital letters or promotional text
• Check out more tips for writing title lines that convert to sales 

Images

• Use clear images with a neutral background for your items
• Use a background removal tool to remove backgrounds or text from images and give them a professional look
• Include multiple images and show your product from a variety of angles
• Hot Tip: For clothing, you can include the size chart as an image
• Check out more tips for perfecting your images here 

Traits and Condition

• Include the condition of New, Used or Refurbished
• All new items should contain a GTIN (UPC)
• Include color, gender, size, and any other traits that apply to the item
• How to add item traits to your listings 

Categories

• Choose the category and subcategories that are as relevant and precise as possible
• Learn how to add categories to your listings in bulk using our batch edit tool 

Item Description

• Use bullet points to make it easy for shoppers to scan the details quickly
• Include features (facts about the product) and benefits (how the product will make your customer’s life better)
• Include important details about the item like its dimensions and colors

Search engines love to get detailed information like this, and Bonanza will automatically take the information you give us and translate it into data that is meaningful to Google and other advertising platforms (when possible). This will lead to a higher search ranking for your items, and, ultimately, more buyers. SEO should not be solely about getting the traffic— it should be about getting the targeted and relevant traffic.

Easy Shipping

Some parts of selling online can feel like “busy work” that takes time and isn’t very fun. For many of us, buying postage is one of those chores. That’s why Bonanza empowers US-based sellers to buy and print USPS, UPS and FedEx shipping labels without ever leaving the site. No need to pay monthly subscription fees on third-party sites for the lowest rates. 

When you view an order in "Items Sold," you’ll see the option “Buy shipping.” It’s located right next to the links you already use to mark items as shipped. All you need is a standard computer printer to make postage-paid labels in minutes. Just pay for the postage inside Bonanza, print the USPS, UPS or FedEx-approved label, and affix it to your package.

The shipping assessment that shows as owing on your billing statement when a new order comes in, will be marked as paid at the time you purchase the shipping label on Bonanza thus keeping the label price as one line item.

We’ve designed it to be super fast, and super easy - we even mark the order as shipped and set the tracking number for you. So you can spend less time waiting in line at the post office and more time growing your business.