The Importance of Listing Traits to Increase Online Sales

Item traits are crucial in helping buyers find your listings.

Hi, Brianna here! Have you seen my latest video to simplify the how and why of adding traits to your listings? It's so helpful in search!  Let's start with the why:

Imagine that you want to buy a pair of size 9 blue loafers. If you just type ‘women’s shoes’ into a search bar, you’ll get a couple hundred thousand results. At that point, you would narrow down those results by searching for specific item traits such as brand, color, size, and condition. These traits are what help shoppers find the item they’ve been dreaming of! 

At Bonanza, we use these traits - along with the category you select - to increase visibility for your items. When buyers are browsing through categories, they will be presented with the traits available for each category. They can then use these traits to narrow down their results.

When we send a seller's items to Google Shopping, we also use item traits where possible to match your item up with specific details that Google uses. Sending Google Shopping this extra info helps our sellers' items rank higher in search results.

There are two ways you can add item traits to your listings on Bonanza. You can add them while you are creating a new listing or you can use the batch edit tool. I've shown both methods in my latest video and I hope you can take a moment to watch it.